The Freedom of Food

Organic, non-GMO, vegan, locally-sourced, fair trade — all of these terms belie a common shared reality — independence. The co-ops and companies that produce most of the health food and supplements available on your shelves (especially if you shop in non-chain stores or even EarthFare) are small, independent entities, and not multinational firms. In other words, they are the exactly what entrepreneurial spirit looks like in this one section of human activity. So despite any politics that these firms trumpet (and a few do), they are all very much embody the entrepreneurial spirit. And if you dig deep enough, you’ll find Christians and ardent patriots. Really, what could be more capitalist, more DIY, more indie, than food, farming, and what goes into your body? Even my own folks have gotten in on this. Think about this way — people have a need; the market responds to that need; we all need to eat, and we all want to be healthy, voila` a huge market with tons of products. Another unspoken truth — this profusion of indie food and supplement providers makes food and health extremely resistant to any sort of terrorist attack or government meddling. It is a very grassroots thing, dispersed, and thus not centrally sourced. Obamacare may be able to get at ConAgra, for instance, but they won’t be able to shut down or drive out of business the agile smaller companies and co-ops. Just a little something to think about the next time you eat.

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